Bete Johnson

Senior Vice President and General Manager, Dental Health and Wellness

Bete Johnson is Senior Vice President and General Manager, Dental Health and Wellness. For over twenty-one years Bete has held numerous positions in the organization, all with increased responsibility. During her tenure she has been relied upon for the cultivation, management, and execution of symbiotic partnerships with industry KOL's, Influencers, educators, publications, and professional associations. These efforts not only staved off competition -- paving the way for an emerging sales team. While Bete has received numerous awards, the dental industry continues to recognize her expertise by being identified as top 25 women in Dentistry, by Dental Products Report, and two-time recipient of "32 most influential people" in Dentistry, by Incisal Edge magazine. Bete began her career in Sales and Banking; however, it wasn't long before her passion for the Healthcare/Dental profession led her to dental sales and eventually joined the CareCredit team. Her journey has helped in the acceleration of CareCredit brand including support of the sales team, pursing software integrations and development of the tradeshow team, which managed over 1,300 professional meetings annually. Bete is a native Californian and currently reside in Southern California with her husband of 39 years, three sons and grandchildren.

Sameer Bhasin

Vice President of strategic alliances

Sameer Bhasin is the Vice President of strategic alliances at CareCredit. He is dedicated to working with dentistry’s key opinion leaders and leading educators. One of his key initiatives is to gather the latest insights, ideas, and practical tools presented at dental meetings and conventions. To help increase recommended patient care, he shares these best practices with CareCredit’s community of more than 110,000 enrolled dental providers. Prior to his current role, Sameer acquired more than a decade of front-line business practice experience in his position as practice development manager, and subsequently as regional sales manager. He earned his MBA from the University of the Incarnate Word, San Antonio, Texas, where he currently resides.

Jacquelyn Hurley

Director of Dental Zing

Jacquelyn spends most of her days developing relationships with key opinion leaders, influencers, and thought leaders in the dental field—and she loves it! After more than a decade of working with healthcare practices, she has become a strong advocate for dental professionals who want to stay up-to-date in their field of expertise. Jacquelyn enjoys finding top-notch presenters to educate healthcare professionals through live and on-demand virtual courses. When she is away from the office, she loves being a hairstylist (another relationship-building activity!) and spending time with her family. Nothing makes her happier than hearing the laughter of one of her adorable grandchildren and enjoying long chats with her children.

Tiffany Wesley

Integrator at Practice Booster and Dental Zing

As the Integrator at Practice Booster and Dental Zing, Tiffany works hand in hand with the team to create results through organizational transparency, cross-department integration, communication, and consistency. She oversees production and serves as a contributor/editor for the Insurance Solutions Newsletter and the With Confidence publication series: Dental Administration With Confidence, Dental Coding With Confidence, Dental Documentation With Confidence, and Medical Dental Cross Coding With Confidence.

Tiffany is also a Practice Booster Senior Advisor, main contributor, and curriculum creator for Practice Booster consulting programs including: Coordination of Benefits 1:1, Aligner Coding With Confidence, and Revenue Enhancement Training. Whether speaking or consulting, she is passionate about education and arming dental teams with confidence to maximize legitimate insurance reimbursement and stay in compliance.

Tiffany began her journey in dentistry in 2004 and is the Founder and CEO of Elevation Dental Consulting, LLC, a Robbins-Madanes Trained Coach in Strategic Intervention, and former office manager. Tiffany is a Fellow of the American Association of Dental Office Management and a member of the AADOM Speaker/ Consultant Alliance and Speaking Consulting Network.

Jessica Lamars

Director of Strategic Events

Jessica Lamers is a dynamic leader in the dental industry, currently serving as the Director of Strategic Events at Dental Intelligence Inc. With over a decade of experience, Jessica has honed her expertise through diverse roles ranging from clinical to administrative. In her current role, she has significantly elevated Dental Intelligence’s brand by speaking and educating future DSO leaders on innovative approaches to growth and bridging the gap between consumers and technology product development at strategic industry events.

Over the past year and a half, Jessica has been instrumental in organizing and volunteering for the mentorship program offered through Women in DSO. She, along with her dedicated team at Dental Intelligence, successfully organized our first-ever customer event, attracting top industry KOLs. This initiative provided our customers with valuable industry insights in a single event, eliminating the need to attend multiple conferences. Currently, Jessica is spearheading the planning for the second annual customer conference, Intellicon, which has doubled in size in both attendees and speakers, reflecting her exceptional leadership and organizational skills.

Jessica’s passion for education and personal development is a cornerstone of her leadership philosophy. She is dedicated to fostering a culture of continuous improvement and growth, actively engaging in the dental community through her advisory roles with the Central Oklahoma AADOM Chapter and Women of DSO. Beyond her professional life, Jessica finds immense joy in raising her daughters, Everlee Mae and Magnolia Grace.

Ashley Best

Dental Partnerships

With over 15 years of experience in dental business development and strategic partnerships, Ashley Best leads partner strategy at Dental Intelligence. She specializes in building high-impact partner relationships and developing solutions that support dental practice growth. Previously, she consulted with practices nationwide as Director of Practice Growth for a local dental marketing agency, contributing over $25M in new business. Her career began in radio advertising, where she honed her skills in marketing and relationship-building. Ashley Best is passionate about helping dental professionals thrive through innovation, collaboration, and data-driven insights.

Adam Sierra

Head of Influencer Marketing

Adam Sierra has a diverse work experience spanning various roles and industries. Adam started their career at doTERRA as a Customer Service Representative and Call Center Supervisor. Adam then worked at TransparentCareer as an Intern Growth Hacker before joining Biotech Nutritional Sciences as a Shareholder Relations Manager/Controller. Adam also worked at Especially For Youth (EFY) as a Youth Counselor. In 2019, they joined Weave and held multiple positions, including Sales Development Representative, Sales Development Team Lead, Account Executive, Sales Account Manager, and Partnership Sales Manager. Currently, Adam serves as the Head of Influencer Marketing at Weave, overseeing the KOL/influencer marketing program and managing relationships, strategy execution, and new partnerships.

Adam Sierra attended Brigham Young University Marriott School of Business where they pursued a Bachelor of Science degree in Entrepreneurial Management. The information does not specify the start and end years of their education at this institution.

Kyra Rhan

Founder of Keyreel Productions

Kyra Rahn is the founder of Keyreel Productions, a full-service creative agency helping speakers turn their message into a magnetic first impression—on camera and beyond. With a background in acting and a sharp eye for emotionally intelligent storytelling, she helps speakers translate their message into resonant videos that speak to the right audience. She’s also the creator of NOTED., a signature on-set experience designed specifically for speakers ready to trust their instincts, show up with clarity, and create a Speaker Reel that opens real opportunities. Your story is powerful— Kyra makes sure it lands on the first watch.

Gary Takacs

Practice Development Program Lead

Gary Takacs is an industry icon (no pun intended), and serves as Vice President of Practice Optimization. Gary also leads ICON’s Practice Development Program, leveraging his 42 years of dental industry experience. Gary’s passion is helping dentists and team members develop a practice that provides personal, professional and financial satisfaction. His unique, in-depth knowledge of the elements of a successful practice has helped thousands of dental offices thrive in today’s changing business environment.

Gary is a leading national expert at helping practices migrate from PPO dependency towards a fee-for-service approach. This normally results in a significant improvement in the profitability of the practice. Gary has also developed 24 specific training modules to dramatically improve the performance and culture of any practice.

As one of the most requested speakers in dentistry, Gary has been a featured speaker at the major dental conferences in North America and select international conferences as well.

At the center of Gary’s approach is a patient-centered practice focusing on helping patients enjoy the benefits of a healthy, beautiful smile and optimal oral health.

With the goal of sharing his passion for dentistry, Gary created the very first dental podcast in 2011. Today his Thriving Dentist Show podcast is the #1 Dental podcast on iTunes, Google Play and Spotify with listeners in 188 countries.

A summa cum laude alumnus of the University of Oregon and honorary Omicron Kappa Upsilon member, Gary lives in Scottsdale, Arizona with his wife Therese. They have raised four children and are the proud grandparents of four grandchildren.

Chris Spin

Director of Marketing

Chris Spin brings over 25 years of marketing expertise to ICON Dental Partners, with a career rooted in working with global brands and top-tier advertising agencies across the country. Known for his results-driven approach, Chris has a proven track record of planning and executing impactful advertising and marketing initiatives that align with business goals. His adaptability and ability to learn new industries have made him a versatile leader in the field.

At ICON Dental Partners, Chris leverages over two years of Dental Support Organization (DSO) experience to oversee corporate marketing strategies and support marketing efforts for partner practices. His leadership ensures innovative, results-focused campaigns that drive growth and strengthen the brand’s presence.

Chris earned his bachelor’s degree in Marketing from Youngstown State University, where he served as President of the Ads Club, reflecting his early passion for the industry.