Dr. Steven M. Katz has lived every dentist’s nightmare of seeing a thriving practice decimated by a series of serious life setbacks, including two years of disability.
As an avid student of practice management techniques, Dr. Katz developed a practice vision and goals, and implemented the strategies he had learned, as well as some of his own. He trained his team to run the systems flawlessly and with less stress than ever before. After his “restart”, Dr Katz’s practice became a multi-million-dollar practice in just three years. Dr. Katz knows that every practice has similar potential and is eager to help others accomplish similar results in their practices.
Today, he takes pride in helping dentists, and their teams, in raising their standard of care, increasing patients’ perception of the value of their care, and training them in the art of the verbal skills to create that value. This care-centric philosophy has resulted in tremendous growth of the practices he coaches, over $60 million in growth among 102 practices in just five years, or almost $600,000 per practice.
Dr. Katz is a graduate of Columbia University (Business and Finance) and the Washington University School of Dental Medicine. He was trained in Oral Surgery, and then completed a two-year GPR at North Shore University Hospital, where he continues as an attending. He is a Master in the Academy of General Dentistry (MAGD) and a Fellow in the International College of Dentists (FICD).
He served as the Team Dentist for the New York Jets NFL Football Team and was the Dental Consultant to Fox Channel 5 News in NY. Dr Katz lectures nationally and is fully aware of the trends and challenges that other dentists are experiencing. He is a Key Opinion Leader for numerous dental companies.
His first book, “They Didn’t Teach Us THAT In Dental School”, was published in 2014 to wide acclaim. During 2014, he won First Place in the Dental Speaking and Consulting Network’s “Spotlight On Speaking” competition and in 2015 he was named “The Best New Speaker in Dentistry”. Today he brings the passion that earned him those awards to dental audiences and every practice he coaches.
Description
The success of any practice is dependent on clarity in deciding the future direction of the practice. Patience should be exercised in developing a team with a passion for core beliefs in line with the doctor’s. There are techniques in team development that insure the team will become motivated and that will eliminate the drama that adds stress to any practice. Systems development can simplify the operation of the practice and eliminate the oversights that can drag a practice down. When there is a clear vision, a perception of leadership, team empowerment and sound systems, patients have a higher perceived value of the care and practices flourish.
There is a path to treatment acceptance. Hope is not a strategy and leadership is required to concentrate on communicating the benefits of treatment to patients. Knowledge of practice metrics enables doctors to make “correct” decisions to guide practice growth. Treatment acceptance is a team phenomenon dependent on understanding how dental treatment benefits patients on an emotional level. Doctors must understand how dental conditions create disabilities in the minds of their patients and that emphasizing the benefits of treatment will be more successful than explaining what we are doing or how we will be doing it. Using photography, doctors eliminate the need to over-explain and possibly confuse patients into not wanting the care we know they need. Communication techniques are available to motivate patients to want treatment and there are distinct skills to help overcome perceived objections, and to turn them into opportunities to deliver care. Incorporating creativity in payment options enables patients to eagerly accept treatment. It is necessary to incorporate change to “Pump Up Your Practice”.
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